A lot has changed since Oli started in 2012. I was 17 years old, printing t-shirts from my bedroom and had no clue about business. Over the years the brand has grown and, as a person, so have I. You ask more questions and weigh up what is important. For me and us at Oli this includes the environment, the people and trying to spark change for the better. We spend so much time at Oli working on and growing the brand and the culture. It is our responsibility to not only do the right things but to also set good examples. We’re still small but we plan on being around for a long time, so we want to build practices and ethics which pave the way for good.
It’s through this initiative we can talk openly about not only the good things we’re doing, but also the things that we want to get better at. It’s through doing this that we can avoid greenwashing and start important conversations, whilst providing you with the information you need to make informed choices. We are a community based brand who believes in the power of our people, so if you have any ideas we want you to be involved, sing out.
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