Starting out in 2012 Oli began as a hobby, and as it developed so has the team behind it with everyone playing a vital role.



Phoebie is the co-owner of Oli and within the team she’s referred to as the real boss. Since officially working with Oli in 2016 Phoebie has introduced development strategies and taken over the administration of the business.

Phoebie handles the logistics and financial side of the brand whilst also dealing with the daily operations of the business. Outside of the brand Phoebie enjoys gardening, coastal drives, keeping fit and being a mum.


Oliver is the founder and co-owner of Oli with his partner Phoebie. These days Oli focuses on the general running and development of the brand, working closely with the team to establish and maintain sustainable growth.

Oli’s core focus revolves around planning. This includes the structuring of releases, development of new collections and implementing systems for the team. Outside of the brand Oli enjoys footy, painting, a few vinos with the boys and being a dad.

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Jamie started working at Oli in January 2018. Over the past 4 years Jamie has filled a number of roles and still works as an all-rounder. Currently Jamie works predominantly at the warehouse packing orders and organising stock for releases.

He is particularly good on the chat and completing mundane tasks most people would hate. Jamie is currently studying to be a high school teacher and when he’s not working he enjoys photography, beers, eating burgers, squidding and spending time with his friends and family.


Micah came on board in Jan 2020 working as a screen printer. Recently he’s also moved into a design role with Oli, working on hand drawn illustrations for upcoming releases. This has been a great asset to the team as whilst Micah and Oli have similar styles, they do things slightly differently which means they can bounce of each other well.

With a passion for art, fashion and screen printing Micah is an integral part of Oli. In his own time, Micah enjoys rock climbing, the great outdoors and getting back to his home town Denmark.


Sakura started working at Oli in April 2021. She’s in charge of all things warehouse related including: packing online orders, quality control, organising stock for releases and assisting in product development.

Sakura graduated Fashion Design in 2015 and brings real life experience and new ideas to the role. With this experience Sakky will play an integral part in improving our cut & sew collections and the general consistency of the brand.

Outside of Oli, Sakura loves dogs, fashion, traveling, art, craft beers and a good spag bog.


Abby started working at Oli in May 2021. Initially coming on board as a full time screen printer, Abby has since moved into a mixed role balancing her time between screen printing and production. Abby works closely with Oli designing upcoming cut & sew collections, handling all of the technical elements of production.

Originally from Victoria, Abby completed a Diploma of Textile Design & Development in 2015. This combined with real life experience has allowed Abby to come on board and really improve our product and what we are trying to build as a brand.

Outside of Oli, Abby enjoys sour beers, sunsets and sewing.


Tenzin started working at Oli in November 2020 taking on the role of in house photographer. T-bone shoots all of our website product photos, look books and general process based/lifestyle shoots. Tenzin has been such an important part of the brands growth especially transitioning from monthly releases to weekly.

Outside of Oli Tenzin is a freelance photographer, shooting content for all sorts of businesses whilst having a keen interest in lifestyle and landscape photography. when he’s not working, Tenzin enjoys getting back to his hometown in Denmark, meal prepping and keeping fit.


Luke started working at Oli in 2020 as a casual whilst on school holidays. Recently graduating, Luke has moved into a full time role split between the Warehouse & the Northbridge Store. A friendly giant, Luke brings good energy and loves to have a laugh.

Outside of Oli Luke enjoys getting his hands dirty with a bit of handy work specifically carpentry. Luke also loves footy, a cheeky burg & a couple of froffs.


Sars is a story of good timing, starting work at Oli in July 2022 after applying for a job as a Screen printer the day before we were about to advertise for it. Meant to be!

Sars came on board with a Bachelor Of Contemporary Art majoring in Printing and has been such a important addition to our team. She’s super hard working with a keen eye for detail & an infectious laugh.

Outside of work Sars loves art, gardening, punk shows and cooking. She is a mum to two lovely kids and on top of all of that she’s currently illustrating a children’s book.

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