Oli is a small clothing label based in Perth, specialising in hand drawn and hand printed t’s. Founded in 2012, in the last 10 years Oli has gone from a bedroom hobby to a hands on 16 person team with a high street store in Northbridge. Run by co-owners and partners Oliver McDonald and Phoebie Walton, Oli aims at creating product which can be considered everyday wears. With a heavy emphasis on detail and quality, Oli hopes to produce garments which last the test of time but also don’t date.
Below are some projects from the early years. It's nice to watch them and notice the development of the brand, but also notice the same direction being followed by Oli whilst staying true to what it's all about.
Oli for Perth Artists Season 1 in 2014
Oli 4 Year Anniversary - 2016